Insurance law firm BLM implements CRM tool Lexis InterAction
LexisNexis® Enterprise Solutions (www.lexisnexis-es.co.uk), a leading provider of content and technology solutions, today announced that insurance law firm Berrymans Lace Mawer LLP (BLM) has selected Lexis® InterAction® as its preferred client relationship management (CRM) tool. The firm will complete the roll out of InterAction across its nine offices by spring 2013.
BLM selected InterAction for its ability to provide relationship intelligence. It allows firms to identify connections among people, companies, relationships and expertise across the organisation’s business operations. The solution’s ease of use and provision of direct access to the central repository of data via Microsoft Outlook especially stood out in comparison to other CRM solutions.
Commenting on the implementation of InterAction, BLM head of marketing, Linda Coppell, said: “We looked at a number of products, but selected InterAction for its ability to manage an extensive communications programme and support relationship management activities across our whole business. As the firm continues to expand, it is now more important than ever that we have access to a system that ensures accuracy and consistency of data capture.
“We are looking forward to a mutually beneficial partnership with BLM,” commented Laura Whitehead, head of marketing, LexisNexis Enterprise Solutions. “InterAction is a proven platform for client relationship management – one that goes beyond the traditional ‘who knows whom’ approach. It will enable BLM to truly leverage the firm’s entire network of contacts across its office for business advantage. This is becoming increasingly important for law firms in the current business landscape.”
Lexis InterAction software transforms internal knowledge into relationship intelligence through a four-step process of relationship discovery, relationship management, marketing automation and knowledge delivery. Relationship intelligence represents internal, proprietary knowledge inaccessible to the outside world, which can be used to uncover relationships to assist in new business development and to enhance client service. Today, more than 600 individual firms use Lexis InterAction globally.