Peters and Peters launch
Peters & Peters are one of the UK’s leading law firms, best known for expertise in business crime, commercial litigation, civil fraud and asset recovery. Our brief was to develop a website that would increase the firm’s exposure, and attract more new business.
Project objectives included increasing the amount of exposure the website received in order to build brand recognition in key business areas. The content management system and page structures needed to support a content marketing strategy.
What we did
Tela restructured the content and implemented an SEO strategy to increase the volume of targeted traffic visiting the website. Visitors are encouraged to navigate through to key content from various points of each landing page while an activity feed was developed to allow users to filter the supporting publication based content displayed alongside lawyers profiles and also on the business area pages.
The Petes & Peters new website has resulted in a much higher retention rate and an increase in the number of visits and new business enquiries made through their site. Tela were successfully able to showcase a brand that positions the firm as one of the leading criminal law firms in the country.
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