Introhive case study: Howard Kennedy
Howard Kennedy Increases User Adoption of CRM & Grows the Firm’s Marketable Database by 400% With Introhive’s Relationship Intelligence Automation
As one of London’s top law firms, Howard Kennedy LLP has over 200 lawyers that specialise in real estate, dispute resolution, private client and corporate law. Howard Kennedy prides itself on offering approachable, responsive, and exceptional legal services to every client, both domestic and international.
To continue their commitment to deliver an unparalleled client experience and in an effort to grow the firm’s understanding of client relationships, Howard Kennedy sought out a Customer Relationship Management (CRM) system to centralise firm-wide client data, with the end goal of increasing insights into the firm’s relationship capital. Through the deployment of OnePlace CRM, built on the Salesforce platform, and Introhive’s relationship intelligence and insights platform, the law firm has successfully centralised key account and client data while realising a 400% increase in the number of contacts in their business development and marketing database.