- Tela: Using personalisation to increase levels of online communication
High levels of interaction and communication with clients can be achieved through a law firm’s website with a carefully planned marketing strategy. When implemented correctly, a website working with a content marketing strategy has the...
- Tela gives advice on how to increase levels of client interaction on your law firm’s website
Increasing levels of client interaction on your law firm’s website can be a difficult thing to achieve. Low levels of interaction will generally mean that your website’s bounce rate will be very high. Common reasons for high bounce...
- The advantages of using video on your law firm website by Tela
The methods available to help market legal services have grown over the last decade as we have moved into a much more digitally focused world. In order to achieve the best results, online content should engage with an audience. Engaging with...
- How to differentiate business and personal services on law firm websites by Tela
Every law firm will have a different service offering as well as differences in the audiences they want to reach. In order for the information across the user interface to be correctly prioritised to maximise the potential to funnel different...
- Website accessibility checks from Tela
Resource - 01/02/2017 : Disability Discrimination Act, General, law firm internet marketing, law firm web design, law firm website design, law firm websites, website accessibility, websites for law firms, Technology
The DDA (Disability Discrimination Act) is in place to ensure that all websites are accessible to blind and disabled users. Many people are unaware of the regulations which can result in accessibility issues for people as they navigate a website...
- Tela: 10 step SEO checklist
Resource - 09/01/2017 : law firm internet marketing, law firm web design, law firm website design, law firm websites, search engine optimisation, SEO, SEO for law firms, websites for law firms, Marketing & BD
In order for your law firm’s content marketing to be successful there are a number of different factors to take into account. Not only does the content need to read well and appeal to your target audience, it also needs to be optimised for...
- Tela's guide to creating a successful digital marketing campaign for law firms
Resource - 28/11/2016 : digital marketing, law firm digital markerting, law firm internet marketing, law firm web design, law firm website design, law firm websites, legal digital marketing, websites for law firms, Marketing & BD
Digital channels have played an important role in most law firms marketing strategies for many years. Although, with audience expectations and methods of communication constantly changing, it is important to understand how each development can...
- Law firm insights on Google Analytics from Tela
Once Google Analytics has been integrated with your website, it can feel slightly overwhelming in terms of where to look first. With so many options to track user data on the website, it is important to understand how to find the most valuable...
- Tela: how to make your legal content engaging
Each great piece of content a law firm creatives becomes an asset. Generating a steady supply of content for your law firm’s blog can be difficult, especially given that a lot of topics can be rather dry and littered with opportunities to...
- Tela explores how firms can increase website traffic
Resource - 20/10/2016 : Content marketing, digital marketing, email marketing, law firm internet marketing, law firm web design, law firm website design, law firm websites, SEO, website traffic, websites for law firms, Marketing & BD, Technology
There is not one golden rule for increased success in driving more website traffic - its success depends on a whole host of different things, all being done to a high standard. The following short guide will give you...
- Turning lawyers into brand ambassadors/advocates
When it comes to marketing, many law firms focus their efforts on events, traditional PR, a website and basic online campaigns. Very few take advantage of a method that offers the most potential, and at a low cost: the use of lawyers and staff as...
- How to make the most of content marketing
Content marketing has evolved in recent years and is something law firms should be working into their digital strategies. It is split into two main parts: content and promotion - you can’t do one without the other, but when used together...
- Peters and Peters launch
Peters & Peters are one of the UK’s leading law firms, best known for expertise in business crime, commercial litigation, civil fraud and asset recovery. Our brief was to develop a website that would increase the firm’s exposure,...
- Fladgate website launch
Fladgate is a top 100 UK law firm with an international focus. Tela implemented a new digital strategy which included a mobile responsive website structure and new content management system with multi-site deployment capabilities.
- Increasing your Twitter click-through rate
With an estimated 100 million daily users, each with an average of 208 followers, it can be difficult to get your tweets to stand out in an overflowing news feed. If you want your law firm’s tweets tweets to be as successful as possible in...