Using keywords to boost your law firm’s search engine ranking

Resource - 18/04/2016 : google, keywords, law firm, search engine, Marketing & BD, Practice Management

In the current era of Google (and we shouldn’t forget Bing), any legal business that appears first, or close to first in search results when searched for are likely to have a considerable advantage over those that do not. But what if your...

Focus on legal topics, not keywords when writing legal content

Resource - 29/09/2015 : content, google, keywords, legal, SEO, Marketing & BD, Practice Management

ARTICLE BY CORINNE MCKENNA FROM THE LEGAL COPYWRITING COMPANY

Most people now know that stuffing keywords into web pages to achieve higher rankings in Google is about as effective as spitting into the ocean. The practice...