Briefing December 2016: Intelligent designs

Resource - 07/12/2016 : artificial intelligence, augmentation, automation, baker & mckenzie, BigHand, branding, brexit, Brodies, business continuity testing, career planning, client relation management, cyberattack, cybercrime, growth, information security, international expansion, IT Finance Services, lexisnexis enterprise solutions, macfarlanes, ogier, phishing, reskilling, Technology, thomson reuters elite, thomson reuters peer monitor, Human Resources, Knowledge Management, Marketing & BD, Risk & Compliance, Technology

Intelligent designs

Professor Tom Davenport, the president's distinguished professor of IT and management at Babson College – and co-founder of the International...

Is your brand working hard enough? by Ryanne Kersten, Bates Wells Braithwaite

Blog post - 18/10/2016 : Bates Wells Braithwaite, branding, law firm management. law firm marketing, law firms, marketing and business development. law firm branding, Marketing & BD, Practice Management

This article was also featured as a column in the October 2016 issue of LPM. To read the issue in full, ...

SearchFlow makes two senior appointments to spearhead market expansion

News Article - 13/10/2015 : branding, conveyancing, Directors, DMGT, Technology, Practice Management

Conveyancing search provider, SearchFlow has appointed Stefanie van den Haak as Commercial Director and Maud Rousseau as Group Marketing and Communications Director.

SearchFlow, which is part of DMGT, will be expanding its product and...

The progressive practice- the importance of branding

Resource - 17/08/2015 : branding, case and practice management software, Clio, cloud-based software, cloud-computing, Legal Practice Management, marketing for law firms, practice management, Marketing & BD, Practice Management

   Written by the Clio Team

It’s possible that you have just come to realise a cold hard truth. You, like many...

Brand consultancy compares merged law firms to cocktails

News Article - 29/07/2014 : branding, law firm branding, Legal News, Marketing and Business Development, mergers, UK law firms, Marketing & BD

Intangible Business says bringing two or more firms together is similar to how mixologists create cocktails

A brand valuation consultancy has likened top firms such as Norton Rose Fulbright and Berrymans Lace Mawer to...

Jellyfish Legal: The power of brand

Resource - 05/03/2014 : branding, creative agency, creative agency for law firms, creative campaigns for law firms, Jellyfish Legal, law firm branding, marketing, rebranding, rebranding law firms, strategic brand communications, Marketing & BD

The power of 'brand' has never been more important to legal partnerships and LLP’s. Ian Hunter, managing director of Jellyfish, discusses how a competitive market and new regulations are putting even more emphasis on brand...

Briefing on: Marketing tomorrow's law firm

Resource - 09/04/2013 : brand, branding, business development, CRM, customer relationship management, enterprise relationship management, ERM, Hubbard One, marketing, Human Resources, Knowledge Management, Marketing & BD, Technology

Is marketing the route to future success?

Brand and marketing are incredibly important to law firms right now, alongside all the other facets of marketing, because the heat is on to capture new markets and dominate old ones....

Linklaters rated as top law firm brand in 2012 Superbrands rankings

News Article - 19/03/2012 : branding, business superbrands, linklaters, Marketing & BD, Marketing & BD

Linklaters has overtaken Clifford Chance (CC) as the top-ranked law firm in this year's Superbrands index of leading UK business brands.

The firm rose 13 places on last year to reach 175th place, three spots ahead of CC, the highest-ranked...

Riddle of the brands: the secret formula of kudos

News Article - 05/03/2012 : branding, law firm profitability, Finance, Finance, Marketing & BD

The value of a firm’s brand is tough to put a figure on, but a system used by other industries claims to be able to do just that.

Now, get out your calculators. Punch in the revenue you expect your firm to bring in next year. Press...

Lawyers2you targets London as fuss over A-board highlights advertising sensitivity

News Article - 02/03/2012 : branding, legal marketing, London, Marketing & BD, Marketing & BD, Practice Management

Lawyers2you is to become the first legal network to take on London when it launches its first franchise in the east of the city shortly, Legal Futures can reveal.

The news comes after Lawyers2you faced criticism in the press for an...

Witan Jardine now has global ambition

News Article - 19/01/2012 : ambition, branding, witan jardine, Practice Management, Practice Management

Witan Jardine, the specialist London recruitment consultancy, has changed its name to Ambition. This signifies the completion of the company’s brand transition with the integration of Witan Jardine into Ambition Group and operating as a single...

One vision

News Article - 19/01/2012 : branding, Practice Management, Practice Management

As a business development consultant, the relevance of a brand often comes to the fore early on in my dealings with a professional services firm. If they've asked me to assist them with marketing their business, my immediate response nearly...

Brand war as Birketts intrudes on Birkett Long

News Article - 19/01/2012 : branding, Marketing & BD, Marketing & BD

The 6 September deal, which completes £17.8m firm Birketts’ aim of having a presence in all four East Anglian counties, brings it back into direct competition with Birkett Long. Until 1995, when they demerged, Birketts and Essex-based Birkett...