The Legal Copywriting Company: How to write legal web pages that land clients

Resource - 12/02/2016 : legal topics, The legal copywriting company, Marketing & BD, Practice Management

When writing a page for your law firm’s website, you should do so with one goal in mind – to entice a potential client to pick up the phone and make an appointment with one of your fee-earners. Sounds easy right?  Well, it...

Google's new mobile algorithm - what this really means for law firms

Resource - 17/04/2015 : google, law firms, mobile algorithm, The legal copywriting company, Marketing & BD

As most people will know by now, from April 21st, Google will release into the wild its new search results algorithm which will reward sites that are deemed mobile...

The Legal Copywriting Company is expanding!

News Article - 10/03/2015 : Content marketing, Digital copywriting, law firm marketing, legal BD, Legal Business developement, legal content marketing, legal it, legal marketing, legal technology, The legal copywriting company, Marketing & BD, Technology

Since launching in January 2014, The Legal Copywriting Company has enjoyed rapid growth. We are now expanding so we can continue...

The importance of your website’s legal services menu

News Article - 05/03/2015 : Content marketing, Digital copywriting, legal BD, legal business development, legal content marketing, legal it, legal marketing, legal technology, McKenna Legal Copywriting, The legal copywriting company, Marketing & BD, Technology

Many legal firms have the look of their website pretty sorted. It’s not unheard of to invest large amounts of money into making and maintaining a slick website design that captures an audience. Colour schemes run to blue because it’s...

Why white papers are the new black in legal content

News Article - 18/02/2015 : Content marketing, Digital copywriting, legal business development, legal content marketing, legal marketing, Legal Practice Management, practice management, The legal copywriting company, Marketing & BD, Practice Management

In today’s era, there is no doubt that technology is at the crux of bolstering business marketing. We all do it; Facebook, Twitter, Blogs and the long debated trend of internet advertising, it’s here and it is an inescapable part of...

The seven deadly sins of legal website copywriting

Resource - 18/11/2014 : business development, Content marketing, General, law firm websites, legal copywriting, marketing, The legal copywriting company, Marketing & BD

Hello again. Sorry about the long gap between posts. I have committed the classic sin of not updating my blog for a couple of months. My excuse is, you guessed it … I have been too busy. But the truth is I really have. Been too busy that...

Launch of The Legal Copywriting Company

News Article - 05/08/2014 : legal copywriting, Marketing and BD, practice management, The legal copywriting company, Marketing & BD, Practice Management

Due to the rapid growth in business McKenna Legal Copywriting has formed as a limited company and is now trading as The Legal Copywriting Company...

Why choose The Legal Copywriting Company

Video - 21/07/2014 : law firm websites, legal copywriting, The legal copywriting company, UK law firms, Marketing & BD, Practice Management

Video length: 1 min 30 secs

Information about The Legal Copywriting Company, specialising in legal copy and content marketing services to United Kingdom and New Zealand law professionals.