The Legal Copywriting Company explores the fascinating lives of the first female solicitors

Resource - 01/09/2017 : Content marketing, Digital copywriting, General, legal content marketing, legal marketing, McKenna Legal Copywriting, Print copywriting, women in legal

My family and I have been fortunate enough to spend the past six weeks in Dijon, France.  Spending a summer exploring the hidden nooks of an almost untouched old town, mercifully spared any damage in both World Wars, and travelling through...

How to create great landing pages for your law firm’s website by The Legal Copywriting Company

Resource - 26/06/2017 : Content marketing, Digital copywriting, legal content marketing, legal marketing, McKenna Legal Copywriting, Print copywriting, Marketing & BD, Technology

When you come to designing your law firm’s website, there are many aspects you need to take into consideration.  One of the most important will be your landing pages. These are the pages that Google will use to link a search to your...

The Legal Copywriting Company: The power of public relations for law firms – part 1

Resource - 21/06/2017 : Content marketing, Digital copywriting, law firm public relations, legal content marketing, legal marketing, McKenna Legal Copywriting, Print copywriting, Marketing & BD

Welcome to the first of a series of articles focused on the power of PR for law firms. In this blog, we will take a surface-level look at the very basics, before delving down deeper over the coming months.

PR at its very core is...

The Legal Copywriting Company discusses the importance of taking downtime from work

Resource - 19/06/2017 : Content marketing, Digital copywriting, General, legal content marketing, legal marketing, McKenna Legal Copywriting, Print copywriting, Human Resources

A few months ago, every time I opened my laptop to write a legal blog or webpage I wanted to cry.  For the first time, I found myself hating what I used to love.

Writing.

After a particularly exhausting week, walking back to...

The importance of your website’s legal services menu

News Article - 05/03/2015 : Content marketing, Digital copywriting, legal BD, legal business development, legal content marketing, legal it, legal marketing, legal technology, McKenna Legal Copywriting, The legal copywriting company, Marketing & BD, Technology

Many legal firms have the look of their website pretty sorted. It’s not unheard of to invest large amounts of money into making and maintaining a slick website design that captures an audience. Colour schemes run to blue because it’s...

How to come up with original legal blog ideas

Resource - 03/07/2014 : Content marketing, Digital copywriting, hr, human resources, legal content marketing, legal copywriting, legal marketing, Marketing and BD, McKenna Legal Copywriting, practice management, Print copywriting, Human Resources, Practice Management

Despite telling my clients that they need to blog at least once a week to improve and retain their rankings on Google, I have not posted anything on my own blog for nearly a month. Why have I not followed my own advice? 

Download the...

Your copywriter should become your law firm’s voice – make them legal

Resource - 12/05/2014 : law firm websites, legal copywriters, legal copywriting, McKenna Legal Copywriting, Marketing & BD, Practice Management

There are many fantastically talented copywriters around the world. Some have many years’ experience and can easily clear a six-figure income year on year. So what is so special about hiring a legal copywriter to write legal content? Surely...

Tricks designed to make your legal blogs engage the average reader

Resource - 25/04/2014 : hr, human resources, law firm blogs, legal blogs, Legal News, Marketing and BD, McKenna Legal Copywriting, Human Resources, Marketing & BD

Around 80% of my work is writing regular blogs for law firms. I am usually engaged by a firm to write one or two blogs per week, and it takes around four hours to research and create a 600-800 word post. As you can imagine, most law firms do not...

The content clients want to see on your firm’s website

Resource - 09/04/2014 : Content marketing, content marketing for law firms, legal technology, McKenna Legal Copywriting, UK law firms, Marketing & BD, Practice Management

How are you using your law firm’s website? Do you simply see it as a place clients visit to obtain telephone numbers and email addresses? Or do you treat it as your 24/7 shop window by filling it choc-full of relevant, useful content...

Why your law firm needs a blog

News Article - 07/04/2014 : blogs on law firm websites, Content marketing, law firm websites, legal content marketing, McKenna Legal Copywriting, Human Resources, Marketing & BD

So you have set up your law firm’s website. It has well written content for your clients, it is optimised for the search engines and it reflects the right image of your firm. Now you can just carry on with business and just update the...

Five reasons why your firm needs great website content

News Article - 02/04/2014 : business development, Content marketing, law firm websites, legal content marketing, marketing, McKenna Legal Copywriting, SEO, website content, Human Resources, Marketing & BD

"We don’t need a website, all our work comes from word of mouth." "We already have more clients than we can comfortably manage”. “A website would be nice to have, but I do not have time to organise it....

How to use blogs and newsletters in your firm’s content marketing strategy

News Article - 24/03/2014 : Content marketing, Digital copywriting, law firm content marketing strategy, legal content marketing, legal marketing, McKenna Legal Copywriting, Print copywriting, Marketing & BD, Technology

In 2014 content marketing will be key to promoting your firm to your clients. A full 90% of consumers find custom content useful and 78% believe that organisations providing custom content are interested in building good relationships with them...