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Industry Interview with Accesspoint: Brandmaster

Accesspoint Technologies | Resource | 15 January 2018

This article was also featured as an industry interview in the December 2017 issue of Briefing. To read the issue in full, download Briefing. “Awareness, plus delivery, equals reputation (A+D=R)” is one of Gary Shaw’s favourite marketing maxims. “I always say that you can create all the awareness in the world, but if you fail to deliver the service, […]