Conscious: How can law firms measure the success of their digital PR strategies?

In short, Digital PR is a strategy used to increase brand awareness using online methods of communication. It’s similar to traditional PR but offers the opportunity to reach a wider audience that can’t be reached with only offline tactics.

Conscious: Are you ready for Google Analytics 4?

Marketing in 2022 requires a certain amount of reliance on Google. So when they make an announcement that they will be sunsetting Universal Analytics and moving all users to Google Analytics 4 (GA4), we all need to pay attention.

Conscious Solutions: The website feature checklist to boost user engagement

Coming up with the winning formula for a great performing website doesn’t happen overnight – it’s a process of analysing website data and fine-tuning things along the way. Read on to find out what we suggest.

Conscious Solutions: Google to sunset Universal Analytics

Google has announced that they will be sunsetting Universal Analytics to compel users to move over to Google Analytics 4. All Universal Analytics installations will stop recording new data on 1 July 2023 and existing Universal Analytics data will be deleted six months later.

Conscious Solutions: What is the secret to writing great SEO copy?

Writing copy for SEO isn’t much different than writing for any audience, it just takes more research and planning to make sure Google can read and understand what your content is about.

Conscious Solutions: Web typography – A guide to choosing fonts for your website

Typography plays a vital role in the overall look and user experience of your website. With thousands of free and paid-for fonts to choose from, deciding on which one to use can be a little daunting.

Conscious Solutions: What content should I create for my law firm?

Content is the cornerstone of any website shared with the public, especially one offering clients a service. Having a website that only briefly speaks of your services in a few sentences is not going to cut it with potential clients.

Conscious Solutions: How law firms can generate organic coverage to their website part 2 – Getting interest in your story

In part two of this two-part blog series, Digital PR Manager, Joanna, discusses how to get your story in front of the right people to generate authoritative links to your website.

Conscious Solutions: How law firms can generate organic coverage to their website part 1 – Creating a story

In part one of this two-part blog post, Digital PR Manager, Joanna Cunningham, explores six tactics you can use to create stories to gain organic coverage to your website.

Conscious Solutions: Top tips for using LinkedIn as a lawyer

Should lawyers be using LinkedIn I hear you ask? The answer is a resounding YES from me! LinkedIn now has 810 million members and 57 million registered companies. So, if you or your law firm aren’t currently on LinkedIn, what’s stopping you?