Law firm branding with MyCustomerLens

How do you measure the strength of your law firm branding? Brands and client expectations are dynamic. Unless your brand measurements are equally dynamic, you risk losing sight of the gaps between the promises your firm is making to clients – on pitch decks and web pages – and the experiences your clients are actually having.

Using AI to measure your brand promises with MyCustomerLens

Have you started using AI to measure your brand promises? Measuring your brand through annual research is no longer the best way to track progress. Client needs and expectations – not to mention the services delivered by your competitive alternatives – are evolving too quickly.

Are you creating enough feedback intelligence? Find out with MyCustomerLens

Professional services firms thrive on strong relationships. Those who discover and respond to client needs quickly, have a competitive advantage.

MyCustomerLens tells you how you can improve client experience with AI

In today’s fiercely competitive environment, clients have increasingly high expectations around customer experience. How can law firms deliver what is expected without having to invest heavily in additional marketing resources? A solution could be provided by leveraging artificial intelligence (AI) to discover and respond to client needs faster.

Write the business case for customer experience with MyCustomerLens

According to PwC “Good customer experience leaves people feeling heard and appreciated. It minimises friction, maximizes efficiency and maintains a human element.”

The AI client feedback revolution: streamlining the feedback collection process with MyCustomerLens

Working in professional services, you instinctively understand the importance of listening to your clients. Their feedback can shape everything from marketing and account plans and to how you implement new services.