Conscious Solutions: What are the differences between local and national SEO for law firms?

In the early days of Google & SEO, the differences between local and national SEO were very simple. If you wanted a national business, you would simply search for the service, e.g. “personal injury solicitor”. If you wanted a local business, you would add the location “personal injury solicitor Bristol”.

Conscious Solutions: How to effectively manage your law firms marketing campaign

The word campaign has evolved from military terminology of ‘taking the camp’, which I think is pretty relevant because some of the marketers I know tend to not always work with military precision.

Conscious Solutions: What is the Google Page experience update and how will it affect my site?

The Google Page Experience Update, which we have written about before, is due to come into effect in less than one month and could have wide-reaching implications on the web.

Conscious Solutions: How can law firms use Google’s new tool to remove unfair reviews?

Last week Google released a new tool that allows law firms and other businesses to manage their Google My Business reviews. Previously, trying to get a dishonest review removed from your profile was a real hassle with no definite way to request their removal.

Conscious Comedy Club III & After Party

The Conscious Comedy Club is back. Four fabulous comedians & 100 lucky law firm people will also get a pack of three NIO cocktails to enjoy on the night.

2020 Local pack SEO ranking factors for law firms, from Conscious Solutions

When it comes to divining the hidden secrets of Google’s core search algorithm and how that affects ranking in the local search pack, there is no user manual with instructions to follow. Even if there were, it would become outdated almost as soon as it was published. The “art” of SEO is to notice trends […]

Conscious Solutions: 2020 – a year in review

As we stepped into 2020 it was a year for ‘growth’. 2019 had been a ‘not muck it up’ year after the MBO at the start of the year. Now in 2020, we were ready to accelerate our marketing and seriously grow the business. We had also picked Cancer Research as our charity of the year just before […]

Conscious Solutions: The tale of GMB listing spam and why your law firm should care

On a standard Google results page, the available real estate in a local map pack is restricted to just three local Google My Business (GMB) listings. This obviously means that the space is highly contested and much fought over. Ranking in one of the top three positions can make or break a local business in […]

December 2020 Google Broad Core update, by Conscious Solutions

On 3-Dec Google announced it was rolling out its first algorithm core update since the May 2020 core update. Many observers felt the update rolled out quickly, but as of 10-Dec Google has confirmed that the update is still rolling out. It is far too early to make any kind of predictions concerning the focus of this update, but early […]

Conscious Solutions: Law firm directory submissions

Do you need help preparing, reviewing, editing or submitting your submissions to the Legal Directories like Legal 500 and Chambers? Are you not getting the rankings year on year that you know that your specialist departments deserve? Do you understand the research process of legal directory rankings? If the answer is no, then we can […]