Unlocking the power of firm data to drive client retention and business growth with help from Litera

Firms that have client insights, data and knowledge at the core of their growth strategy will reap the benefits and unlock great success — and tech providers play an instrumental role in helping firms achieve this, believes Litera CEO Avaneesh Marwaha.

Everyone knows that knowledge is power — though a cliché, it rings especially true for legal services, as this is how lawyers win business and deliver the best outcomes for clients.

The rapid evolution of technology in the legal sector has made it easier for firms to gather a wealth of information, including insight into client activity, wider market trends and areas of business opportunity — information that, if harnessed correctly, can help firms reach new levels of profitability, believes Avaneesh Marwaha, CEO at Litera. “A law firm’s collective experience is what makes it unique and is central to delivering client value, but firms struggle to capitalise on this critical asset, because it’s spread across disparate systems, much is locked away in lawyers’ heads. We’re here to solve this problem.”

It goes without saying that gathering and analysing client feedback and data can help firms improve their service delivery to fit those businesses’ ever-evolving needs and desires, and subsequently forge stronger long-term client relationships. To Marwaha, this is no longer a ‘nice to have’ in firms’ plans, but rather an imperative. “If firms don’t take the opportunity to leverage client experience data in a meaningful way, it leaves the door open for valued clients to leave them for a competitor.”

Read the article in full here – https://mag.briefing.co.uk/2025/03/11/advertorial-mar25-litera/content.html