The triangle of “quality, speed, budget” in creative design projects – find out more with Epigram
In the realm of creative design, clients often aim for top-tier results delivered quickly and within a tight budget. However, balancing these three aspects- quality, speed, and budget- is a challenge. We love a challenge here at Epigram and are experienced in guiding our clients at the briefing stage, to really understand their priorities.
The “Quality, Speed, Budget” triangle helps both designers and clients prioritise what’s most important during project briefings.
This model illustrates that, realistically, clients can only achieve two of the three:
- Quality and Budget, but not Speed: If a client prioritises high-quality work within a set budget, the project will likely take longer to complete, as designers will need more time or limited resources to achieve the desired outcome.
- Speed and Budget, but not Quality: If a project needs to be delivered quickly and affordably, there may be compromises in quality, as there will be less time and fewer resources for thorough design.
- Quality and Speed, but not Budget: If the goal is to deliver high-quality work quickly, it will typically come at a higher cost due to the need for additional resources or expedited services.
The “Quality, Speed, Budget” triangle encourages clients to reflect on what matters most, helping designers set realistic expectations and avoid future misunderstandings. By asking clients to prioritise one or two aspects during project briefings, designers can ensure clearer communication and more successful outcomes. Our experienced account management team are experts in working with our global law firm clients to ensure they get the outcome they want at a price that works with their marketing budget.
This model serves as a practical tool to guide conversations, allowing clients to make informed decisions, while ensuring that both parties are aligned from the start of the project.
We would love to have a chat about how we can work together to improve your communications – please get in touch.
