sa.global looks at why AI in business software is failing to deliver — and how to fix it

In order for AI to deliver the promised boost of efficiency and productivity, law firms must first identify how this new technology fits their business strategy, and what problems it is trying to solve, says sa.global’s CEO Stephen James

The promise of artificial intelligence (AI) in enterprise software has fallen flat. Despite the hype around AI transformation, most implementations remain superficial — chatbots that struggle with basic queries, automation that simply replicates manual processes, and ‘AI-powered’ features that feel more like party tricks than business solutions.

The legal sector perfectly illustrates this challenge. While firms are successfully implementing AI for productivity tasks like document review and legal research, they’re overlooking AI for something more crucial: the business of law. Most vendors start with the tools — Copilot, ChatGPT, machine learning models — and then search for problems these tools might solve. This approach inevitably leads to surface-level applications which don’t deliver transformative value.

So how can we leverage AI to really advance a firm’s strategic objectives like growing profitably, improving client service or expanding into new practice areas? This is a problem that sa.global has been focusing on solving.

Read the article in full here – https://mag.briefing.co.uk/2025/03/11/advertorial-mar25-sa-global/content.html