Improved data critical to drive growth with Intapp
Chief marketing and business development (MBD) leaders continue to contend with twin trials of budget and talent constraints. Many believe higher-quality data will unlock their teams’ ability to meet firm growth agendas — both by originating new business insights and informing enhanced client experience programmes.
As firms continue to invest in hiring more client-facing BD professionals, as well as roles explicitly focused on new business origination and improved sales effectiveness, leaders will want to empower and retain by equipping them with the data needed to succeed. Delivering on-point client and market intelligence at scale — directly into the hands of individuals best placed to apply it (whether lawyers or BD teams) — will mean replacing legacy technologies with AI-powered client intelligence platforms such as Intapp DealCloud.
Leaders are clear on where the opportunity for their teams to deliver greater value lies. Improving client relationship management (CRM), as well as lead generation and conversion capabilities, remain top of the agenda. The ambition we hear in conversations with law firm leaders is for their teams to take the initiative in surfacing nascent client needs, helping partners to originate new business conversations more proactively and create opportunity.
Read more on Briefing: https://mag.briefing.co.uk/2024/07/08/partner-comment-mbd24-intapp/content.html
