Though clients once unquestionably belonged to partners, many legal leaders want to shift ownership over to the business as a whole – which creates tension, since a partner’s value rests on his or her client following. But clients should be shared across the business, because as long as they’re ‘owned’ by partners, firms can’t find out what other services they might need.
When you come to designing your law firm’s website, there are many aspects you need to take into consideration. One of the most important will be your landing pages. These are the pages that Google will use to link a search to your website.
Welcome to the first of a series of articles focused on the power of PR for law firms. In this blog, we will take a surface-level look at the very basics, before delving down deeper over the coming months.
Totum's latest research finds that marketing and business development directors and CMOs at the world’s leading law firms are not confident that they can demonstrate a return on their firms’ investment in marketing and BD.
LPM magazine's Slaying the discount dragon supplement looks at how SME firms can drive profitability by using better data analysis and client communications to stop discounting, with insight from issue sponsors DW Reporting and Wilson Legal.
This issue we’ve covered the 2017 LPM London conference – exploring how law firms can break down barriers to ensure they’re ready for an uncertain future according to senior managers from Excello Law, Setfords Solicitors, Scomo, Imperial College London, KPMG, Accesspoint and The Jackson Canter Group, among others.
High levels of interaction and communication with clients can be achieved through a law firm’s website with a carefully planned marketing strategy. When implemented correctly, a website working with a content marketing strategy has the power to produce targeted communication, making marketing messages more powerful and leading to higher levels of engagement and brand recognition with your audience.
The legal industry in under considerable pressure to change. Over the last 15 years, we’ve seen a massive wave of mergers and acquisitions and consolidation, along with pressures that come with Alternative Fee Arrangements.
The biggest challenges faced by legal departments according to corporate counsel are improving operational efficiency, ensuring regulatory compliance, alleviating budget pressure, delivering despite a staff shortage and making better use of technology. So, in a nutshell, doing ‘more with less’ is an overriding objective. Often, corporate counsel often has a gut feeling that everyone in the department is “doing more with less”, but struggle to quantify the “more” and the “less”.
Leaders in all sorts of operational and managerial roles across the legal sector flocked to Briefing Operational Leaders in Legal 2017 in March to discuss what it takes to lead change in a law firm… which turns out to be quite a lot. Kayli Olson reports.