Brand, consistency and reputation is of the utmost importance to any professional organisation. Law firms invest significant amounts ensuring that their brand is both widely accessible and consistent. Yet, given that these firms spend so much on various marketing activities to attract and win new business, as well retain existing clients, a key area that is frequently forgotten is the branding and consistency of the core business documents that are produced. A primary reason why a client has engaged with that specific law firm in the first place.
I first came across my CRM through a website a couple of years ago. I was young. I was innocent. I know this makes me sound shallow, but I took one look at its features and I was hooked. It was slick and integrated with flashy graphics. It was everything I wanted at the time. Almost before I knew it, I found myself making a big commitment.
You have just been tasked with overseeing your firm’s selection of the new business intelligence (BI) platform. The executive director, CFO, CIO and department heads want it all: dashboards, ad hoc analyses, seamless report distribution, a new budgeting application and improved profitability analyses.
For most lawyers, a successful practice means having more of your ideal clients, higher profits, and fewer working hours. If those are items on your ‘wish list’ too, then this 3 Step process will identify the strategies that will help you get these results quickly.
The summer vacation season is now well and truly over and it’s that time of the year when people return to work bursting with fresh ideas and new enthusiasms. In keeping with this spirit, I’ve been looking at some alternative approaches to traditional technology strategies and priorities…