Marketing & Business Development resources

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Downloadable and online resources about marketing from LSN and our networkpartners.

  • Conscious Solutions: The Google page experience update

    09/06/20
    marketing & bd
  • The Business Instructor's three step accelerator plan for law firms

    08/06/20
    marketing & bd
    Learn how to increase your client base, fee income and profits (even during Covid-19).
  • Accesspoint Media services talk about what your website should be doing for you

    Your website is generally the first point of contact for any new prospect and potentially an ongoing point of contact for existing clients too.
  • Conscious Solutions: What every law firm should know about Google’s core updates

    18/05/20
    marketing & bd
    If you follow these guidelines (best practices) you should emerge from most updates unaffected.
  • Marketing support for law firms who have furloughed their marketing teams

    14/04/20
    marketing & bd
    Have current events necessitated furloughing your marketing team? We know some customers who have already done it.
  • Marketing in a crisis: what can law firms do?

    08/04/20
    marketing & bd
    Here are some ideas, thoughts, musings that I have had, have collected or been given by clients over the last two weeks.
  • Clocktimizer: Firmwide analytics and legal project management

    16/03/20
    marketing & bd
    Welcome to the third instalment in our blog series on firmwide analytics. Ask anyone who has attended a legal conference recently, and they will tell you that data is everything. From AI applications to machine learning, it all hinges on information. However, there seems to be less certainty about exactly which data everyone should be collecting. Or why for that matter… For this very reason, we at Clocktimizer will be looking at the full range of data analysis available to firms. We will be breaking down firmwide analytics by department and exploring the data to collect, the insights you can hope to gain from it, and how you can apply these learnings in your firm.
  • Clocktimizer: Firmwide analytics and succession planning

    09/03/20
    marketing & bd
    Welcome to the second installment in our blog series on firmwide analytics. Ask anyone who has attended a legal conference recently, and they will tell you that data is everything. From AI applications to machine learning, it all hinges on information. However, there seems to be less certainty about exactly which data everyone should be collecting. Or why for that matter… For this very reason, we at Clocktimizer will be looking at the full range of data analysis available to firms. We will be breaking down firmwide analytics by department and exploring the data to collect, the insights you can hope to gain from it, and how you can apply these learnings in your firm.
  • PitchPerfect from Enable works directly in MS Word and PowerPoint

    02/03/20
    marketing & bd
    PitchPerfect is the leading solution to all your legal pitching problems. Integration directly into Word and PowerPoint the software provides the marketing and business development team, of a law firm, with the ability to navigate the interface with ease.
  • Clocktimizer: Firmwide analytics and client satisfaction

    02/03/20
    marketing & bd
    As we outlined last week, we are starting a new blog series covering firmwide analytics. Having already looked at what a data governance policy actually is, we will be diving further into the topic’s practicalities. Namely, we will be looking at the sort of data your firm should be collecting, which areas it should be collecting them in, and what sort of insights it can hope to get from this data. Taken together, the blogs will provide a solid starting point for any firm looking at getting the most out of their data.
  • Clocktimizer: An introduction to Firmwide Analytics

    24/02/20
    marketing & bd
    At Clocktimizer, we’re in the business of data. We believe that the right data, and the right analysis of that data, can guide firms towards making better decisions. However, data collection and analysis is no simple task. Most firms do not have access to a data scientist or analyst. So how to know what data to collect? How can a firm create a data strategy across all of the different moving parts that make up the modern law firm?
  • Clocktimizer: A quick guide to data fallacies (and how to avoid them)

    17/02/20
    marketing & bd
    As we have noted in recent blogs, data collection and analysis is essential to the long term success of your business. Whether it be profitability analysis or looking for ways to improve processes, data guides the process. However, data analysis is not something to jump into blindly. While working on drawing meaningful conclusions from your data, you are likely to encounter many challenges. It may be difficult to collect or identify the right data streams. The data itself may be incomplete, inconsistent, or unavailable.
  • Clocktimizer: Pricing, profitability and data: the missing link

    10/02/20
    marketing & bd
    For the past few blogs, we have been highlighting the importance of data in law firms. Not only how it is collected and stored, but why. We have shown the importance of evaluating the quality and accuracy of your sources. We have also looked at how good data can keep budgets on track in a huge variety of ways. Today, we are looking at one of the final pieces in the puzzle for many law firm executives. The relationship between data, pricing and firm-wide profitability. We look at why firms should prioritise pricing (not productivity) as the key metric to ensure the best returns. We also take advice from industry leaders on how to integrate and manage good pricing strategies.
  • Clocktimizer: Can I use data to help me build better budgets?

    03/02/20
    marketing & bd
    For the last few blogs, we’ve been discussing the importance of data management. A good data governance policy not only identifies how to collect and store data, but why. Data governance is becoming increasingly important, particularly as the legal profession is becoming increasingly data-driven. Clients are demanding transparency and an end to billing by the hour. To this end, last week we looked at the importance of evaluating your data sources. So, having ensured you are collecting data, and that the data is as accurate as possible, this week we are looking at what you can do with it. And that means budgets. Or more importantly, how to stick to them.
  • Clocktimizer: Are phase and task codes really accurate?

    27/01/20
    marketing & bd
    Last week’s blog, on the importance of Data Governance, looked at how and why law firms use data. We stressed how essential it is to have a Data Governance plan, not only for safeguarding the data you collect, but also to use it to improve the business of law.