Aaron & Partners starts meaningful conversations with Manzama

With a business intelligence tool – client/prospect news finds the firm

The firm

Aaron & Partners Solicitors is a Top 200 UK law firm with offices in Chester, Manchester and Shrewsbury. The firm  provides trusted advice to a wide range of businesses, charities, public bodies and high net worth individuals across the North West, North Wales and beyond. Aaron’s Solicitors provides a full service commercial offering across a range of sectors including Professional Practices, Logistics, Waste Management and Renewable Energy.

Aaron & Partners has a strong focus on quality and, as such, has a total of 25 recommendations in the two leading independent legal directories (17 in the latest edition of The Legal 500 and a further 8 in Chambers and Partners), so clients can have confidence that the firm will provide trusted legal advice.

The problem

You only have one chance to make a first impression, as the old saying goes. If you happen to be a solicitor and you’re trying to impress a prospective client, it’s not a well-cut suit or a posh lunch that’s going to get the job done. The best way to impress a potential client – or an existing client, for that matter – is to display an understanding of their business. By showing some knowledge of the nuances of the client’s industry, their competition, the regulatory (and other) challenges they’re facing, you illustrate that  you care enough about their business to deserve their business.

Aaron & Partners has long acknowledged the importance of understanding their prospects and current client’s business. But acquiring this information in a timely manner had been at best a tiresome task, at worst something that simply didn’t happen as a matter of course like it should. “We have long placed a strong emphasis on business intelligence gathering and are unusual in having a dedicated resource for it for a firm our size,” said Scott Hadden, a marketing manager at Aaron & Partners. 

“However at times efforts can be sporadic and risk falling behind the curve. We would  conduct individual searches on client websites, regional publications and the trade press. Often, we’d only find the information once it had appeared in the mainstream  press when there is a risk of it being ‘old hat.’ The worse case is on occasions you didn’t find it at all.”

Download the PDF above to find out how Manzama were able to help Aaron & Partners.

Manzama are a LSN networkpartner, find out more about what they do by visiting their networkpartner page.

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