Marketing & BD

Marketing & BD

Profitable practice growth secrets: How to attract more of your ideal clients and significantly increase your profits without working more hours.

If you are the owner of a solo or small law firm or other professional practice and you want to:

For those who are closely involved in the organic search engine marketing industry, it has become obvious that over the past few years Google has been rapidly accelerating the pace at which it releases major updates to its search algorithm. For the first time ever, Google has even began pre-emptively warning of and even naming a major update, which has traditionally been the responsibility of the wider SEO community at large.

2019 core updates

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As the festive season is upon us, it seems a good time to reflect on the importance of supporting one another. But it has to be said that generosity is not only a good thing in itself – it can also be good for business.

It’s now the fourth year that Mitie will not be holding a management conference, but instead using our annual event as a celebration of the diversity and capability of our staff, customers and supply partners. We’re looking to answer the question: ‘What can we achieve if we work together to solve our challenges?’

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Welcome to the third instalment in our blog series on firmwide analytics. Ask anyone who has attended a legal conference recently, and they will tell you that data is everything. From AI applications to machine learning, it all hinges on information. However, there seems to be less certainty about exactly which data everyone should be collecting. Or why for that matter… For this very reason, we at Clocktimizer will be looking at the full range of data analysis available to firms.

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Welcome to the second installment in our blog series on firmwide analytics. Ask anyone who has attended a legal conference recently, and they will tell you that data is everything. From AI applications to machine learning, it all hinges on information. However, there seems to be less certainty about exactly which data everyone should be collecting. Or why for that matter… For this very reason, we at Clocktimizer will be looking at the full range of data analysis available to firms.

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As we outlined last week, we are starting a new blog series covering firmwide analytics. Having already looked at what a data governance policy actually is, we will be diving further into the topic’s practicalities. Namely, we will be looking at the sort of data your firm should be collecting, which areas it should be collecting them in, and what sort of insights it can hope to get from this data. Taken together, the blogs will provide a solid starting point for any firm looking at getting the most out of their data.

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“Time and money are your scarcest resources. You want to make sure you’re allocating them in highest-impact areas” – Matt Trifiro 

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As we have noted in recent blogs, data collection and analysis is essential to the long term success of your business. Whether it be profitability analysis or looking for ways to improve processes, data guides the process. However, data analysis is not something to jump into blindly. While working on drawing meaningful conclusions from your data, you are likely to encounter many challenges. It may be difficult to collect or identify the right data streams. The data itself may be incomplete, inconsistent, or unavailable. 

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For the past few blogs, we have been highlighting the importance of data in law firms. Not only how it is collected and stored, but why. We have shown the importance of evaluating the quality and accuracy of your sources. We have also looked at how good data can keep budgets on track in a huge variety of ways. Today, we are looking at one of the final pieces in the puzzle for many law firm executives. The relationship between data, pricing and firm-wide profitability.

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For the last few blogs, we’ve been discussing the importance of data management. A good data governance policy not only identifies how to collect and store data, but why. Data governance is becoming increasingly important, particularly as the legal profession is becoming increasingly data-driven. Clients are demanding transparency and an end to billing by the hour. To this end, last week we looked at the importance of evaluating your data sources.

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