Taylor Wessing corporate deals compendium – Epigram case study
Client: Taylor Wessing
Platform: Foleon (Online Publishing Platform)
Objective: Presenting a comprehensive overview of corporate deals
Project Overview: Epigram was tasked with creating a comprehensive and visually engaging report for Taylor Wessing, an international law firm, to showcase the breadth and depth of corporate deals they facilitated over the past year. The goal of the compendium was to highlight significant transactions while also representing the full range of deal types, regardless of size, in a way that reflects Taylor Wessing’s reputation and expertise.
Challenge: Taylor Wessing required a solution that not only presented detailed information on their deals but also adhered to their brand guidelines. The challenge was to transform potentially dense legal content into an engaging, interactive, and user-friendly format that both internal and external audiences could navigate effortlessly. We needed to take advantage of Foleon’s interactive elements while maintaining the sophistication and professionalism synonymous with the Taylor Wessing brand.
Approach: We began by thoroughly understanding Taylor Wessing’s brand identity, ensuring that the design adhered to their guidelines while allowing room for creative expression. Our team worked closely with their internal stakeholders to establish key priorities for the report, ensuring the most significant deals were highlighted in a manner that aligned with their strategic goals.
Using the Foleon platform, we built a highly dynamic and visually compelling compendium. This included:
- Interactive Elements: Incorporating clickable sections that allowed users to delve deeper into specific deals or categories, without overwhelming them with too much information at once.
- Responsive Design: Ensuring the report worked seamlessly across devices, allowing users to access it on desktop, tablet, or mobile with the same level of quality and interactivity.
- Data Visualisation: We utilised charts, graphs, and infographics to illustrate deal volume, type, and size, making complex data more digestible.
- Brand Cohesion: Every visual element—from typography to colour schemes—was crafted to remain in line with Taylor Wessing’s brand while using creative layout techniques to enhance readability and engagement.
Outcome: The final result was a cohesive, visually engaging Corporate Deals Compendium that effectively presented Taylor Wessing’s achievements. The interactive design ensured that readers could navigate the report easily, with the ability to focus on key transactions or explore broader deal trends. This dynamic approach not only highlighted Taylor Wessing’s expertise but also reinforced their brand’s professionalism and innovation.
Key Achievements:
- Successful alignment with Taylor Wessing’s brand while incorporating creative design solutions.
- Effective use of Foleon’s interactive and multimedia features, enhancing user engagement.
- Seamless presentation of a broad spectrum of deal types, maintaining visual appeal across diverse content.
The project exemplified our ability at Epigram to merge strategic content presentation with cutting-edge design, making complex information engaging and accessible.
For more information about this project and ways in which we can help turn your ideas into something great, please get in touch.
