Osborne Clarke Robobear animation | Case Study
We’re fortunate to collaborate with Osborne Clarke, a law firm that redefines industry expectations. Renowned for staying ahead of emerging challenges, opportunities, and trends, they continually push the boundaries of what a law firm can be. Osborne Clarke needed a standout digital campaign to introduce the new EU General Product Safety Regulation. They wanted something impactful that could effectively tie the regulations together – and so, Robobear was born. Then, they turned to us to bring Robobear to life.
The Challenge
Osborne Clarke’s brand is known for its sleek, cutting-edge aesthetic, with digital illustration playing a key role. However, despite Robobear’s playful nature, they wanted to avoid anything overly “cartoony.” The goal was to strike the perfect balance between fun and professionalism, ensuring the character seamlessly aligned with their sophisticated brand identity.
Our Approach
We took a simple 2D design approach, ensuring versatility and adaptability for different scenarios and future topics. Through animation, we brought Robobear to life, adding an extra layer of energy and engagement to the character. This approach allowed the campaign to remain flexible, dynamic, and firmly rooted in Osborne Clarke’s forward-thinking visual language.
Our Result
Epigram successfully created a robot bear with a personality, all while maintaining the essence of the Osborne Clarke brand.
Ready to Bring Your Brand to Life?
Whether you’re launching a campaign, refreshing your visual identity, or looking to turn complex messages into something unforgettable, we’re here to help.
At Epigram, we have a team of skilled illustrators and animators ready to craft everything from short social media GIFs to fully storyboarded, full-length animations and video content. Whether it’s a bold campaign character or a sophisticated brand story, we’ll bring it to life with style, strategy, and impact.
Let’s create something brilliant together.
Contact us at design@epigram.co.uk
