Leveraging contact engagement for lead generation at a 100-person law firm with Promptr CRM
Client: 100-person law firm
Objective: Find out what legal topics and issues their contacts are interested in.
Actions: Emailed as many of the contacts that a 100-person law firm had as part of a Spring Clean of their database.
We asked the contacts to check and update their own details – and indicate their legal interests.
A number of good leads came from this, one that stood out was a reply saying “I’ve been trying to sort out my father’s probate for 9 years….” A great lead for their private client department, simply from checking their contact’s details.
Result: Plenty of leads, including one that stood out as “I’ve been trying to sort my Father’s probate for nine years” an immediate notification to the private client team!
An all-in-one package of: Outlook CRM software + alerts + support + processes + data updating