Helping law firms engage with their clients through event and holiday-themed marketing materials – Epigram case study
Client Challenge
Law firms often face the challenge of showing a more personable, engaged side of their brand to clients. While legal expertise is crucial, law firms also need to demonstrate that they are aware of and connected to the events, holidays, and causes their clients care about. Whether it’s International Women’s Day, Eid, Pride Month, or key national holidays, firms can miss opportunities to engage clients with relevant and timely content if they don’t plan ahead or have the right creative support.
Epigram’s Solution
Epigram works with law firms to design on-brand, visually engaging marketing materials tailored for events, holidays, and key annual moments. We create eye-catching social media posts, email banners, and digital content for holidays like Eid or annual celebrations like International Women’s Day. These designs show law firms are engaged, relevant, and aware of diverse, meaningful occasions. Beyond the individual design work, we provide clients with a calendar of upcoming events and holidays, allowing them to plan content in advance. This ensures they consistently have fresh, relevant material to share with their audience.
Why It Matters
- Builds Client Engagement: By sharing content for widely recognised events, law firms can demonstrate their awareness of what’s important to their clients and the world around them. It humanises the brand and shows a lighter, more approachable side, which helps clients feel connected beyond just the business relationship.
- Drives Social Media Visibility: These moments are prime opportunities for visual, shareable content on social media. Highlighting important holidays and events with branded visuals helps law firms stand out in busy social media feeds and gives clients a reason to engage with their posts.
- Promotes Diversity and Inclusivity: Recognising events like International Women’s Day or religious holidays like Eid sends a powerful message about a firm’s values. It shows clients that the firm is committed to diversity, inclusion, and celebrating important moments for different communities.
- Keeps Content Fresh and On-Brand: Planning event-based content ahead of time ensures law firms are never scrambling to put together posts at the last minute. With Epigrams help, firms can rely on consistent, high-quality visuals that align with their brand identity, maintaining a professional yet approachable online presence.
Proactive Content Planning
By partnering with Epigram, law firms gain access to a calendar of regular events and holidays, ensuring they are prepared with thoughtful, branded content in advance. This proactive approach keeps firms engaged, timely, and always ready to deliver valuable, relevant content to their social channels without last-minute pressure.
Benefits for Law Firms
- Relevance: Show clients you are aware of and care about current events and important cultural moments.
- Brand Personality: Develop a more personable, approachable brand image that goes beyond legal expertise.
- Consistency: Ensure that your social media channels are always filled with fresh, on-brand content.
- Engagement: Increase social media interactions and engagement with clients by offering content they care about.
In today’s competitive legal market, having a lighter, more engaged brand image can be a key differentiator. Epigram helps law firms take advantage of every opportunity to connect with their clients through thoughtful, well-planned content that celebrates important events and holidays throughout the year.
Take a look at an example here, which we created for our own social channels, to celebrate the Lunar New Year.
