Frettens success story with Conscious Solutions
Frettens is a growing medium-sized law firm with six partners and 70 staff in total. They have two offices based in Christchurch and Ringswood. Frettens undertook a website redesign in 2022.
What were your Frettens goals for a website redesign?
“Working closely with Conscious, we had moved our marketing strategy to ‘digital-first’ over the last few years, significantly increasing website traffic and revenue that came from it. Most users enter the site organically, through articles and blog posts, with paid social and search campaigns supplementing this.
“The infrastructure of our existing site was ten years old, which meant the user experience could have been better and faster, with a Page Speed score of only 22 out of 100. Additionally, the site needed to be mobile-friendly, and we were unsure how the upcoming Google update would rate the website based on this.
“Effectively, we had an old-school ‘brochure’ site and needed to build something focusing on user experience and conversion. Put simply, we were getting lots of people on to our site but wanted more of them to contact us, and we felt the old design was proving to be a barrier to that.
“The firm had grown significantly and matured since the site was last designed, so also felt the site needed to reflect that. We wanted a more ‘grown up’ feel without altogether ditching the ‘bright and approachable’ messaging.
“We had clear criteria for our website, including loading faster, improving usability and navigation, increasing conversions and portraying the brand personality.”
What successes have you seen from your new website?
“We have received nothing but positive feedback from clients and staff regarding our new website.
“In addition, we have seen the number of monthly sessions on the website increase from 4.000 to 40.000 after our new website and digital marketing strategy.
“Our brand awareness in the local and surrounding area has increased, and from our paid advertising campaign, we have seen 75% more form completions compared to the same time last year with the same amount of advertising spend.
“We aimed to see a 10% increase in conversion rates but have seen a 35% rise in conversion rates since the new site went live.”
“The Conscious team were heavily involved in our website redesign from the offset, which meant everyone was on the same page. This helped to keep the project within budget and time constraints. This project was part of a bigger strategy that Conscious has collaborated on with us to drive growth through digital marketing.” — Lewis Barr, Marketing and Commercial Director — Frettens
