Epigram and Osborne Clarke case study: a digital-first thought leadership report and marketing campaign
Introduction:
Osborne Clarke, a leading global legal practice, approached Epigram with an exciting project to transform their research-based report, “Unpacking the future of logistics”, into a visually engaging online experience. Our goal was twofold: showcase Osborne Clarke’s authority and expertise in the logistics industry, and make the content easily accessible to a broader audience through an intuitive user interface and an integrated digital campaign.
Services provided by Epigram:
- Concept development
- Research and strategy
- Illustration
- Animation
- Website design
- Website development
- Project Deliverables:
- Website
- Campaign graphics
- Website animations
- Interactive PDF
- Social media marketing and templates
- Email marketing
The Challenge:
Osborne Clarke’s “Unpacking the future of logistics” report contained valuable insights, but presenting this information in a traditional report format risked readers and hindering engagement. Our challenge was to simplify these complex concepts, captivate the audience, and ensure a memorable user experience, with seamless navigation and a responsive design for optimal cross-device viewing.
The solution:
Addressing the challenge required a multi-faceted approach, including a website and a wider campaign. Working closely with Osborne Clarke and their content writers, we undertook in-depth research and brainstorming to understand the report’s essence and identify key visual elements. Our creative concept and wireframes aimed to bring transparency and clarity to the future of logistics. Bespoke illustrations complemented the narrative, while strategic motion and transitions added to the build of the website created a dynamic and immersive experience. Recognising the need for offline access, we also developed a PDF version of the website, allowing users to explore the report at their own convenience. In addition, we crafted supporting collateral, including social media cards, website videos, email signatures, and promotional web banners, all of which were designed to maintain visual consistency and raise awareness of the report as a valuable resource.
The result:
The website serves as a comprehensive resource for industry professionals, providing valuable insights and analysis, whilst reaffirming Osborne Clarke’s expertise in logistics. Animated elements, illustrations, and interactive features enhance the user experience, creating a visually impactful and accessible report. The supporting collateral further amplified the report’s reach, ensuring maximum exposure across various marketing channels.
