Epigram and Linklaters: Outlook report series
Effective communication and brand consistency are critical for large-scale campaigns, especially when dealing with recurring publications. To streamline production and maintain a unified visual identity, we collaborated with Linklaters to create a flexible and user-friendly template for their annual Outlook Report series. This initiative not only addressed inconsistencies in content and design but also significantly enhanced efficiency in document production, allowing the client to focus more on delivering high-quality insights. The outcome was a reliable template system that supported future updates while maintaining the distinctive character of each report.
Services provided
To meet Linklaters’ needs, we developed a comprehensive solution that involved conceptual development, sophisticated layout design, and document production. Our objective was to deliver more than just a set of static reports; we crafted a dynamic and engaging user experience through the creation of interactive PDFs, all built within a reusable template that simplifies future updates.
The challenge
Every year, Linklaters publishes a diverse range of outlook reports across various sectors and specialties. Historically, each report was handled as an isolated project, which led to inconsistencies in both design and structure. This lack of uniformity presented a challenge in maintaining a cohesive brand identity across the entire series. A solution was needed to standardise the approach while still allowing for the individual expression of each report.
The solution
We designed a flexible template that served as a foundation for all of Linklaters’ outlook reports. While the structural consistency was maintained, each report retained its individuality through the use of a unique image library. This approach not only streamlined the production process but also guided the authors in content creation, ensuring both clarity and coherence across publications. By incorporating interactive elements, we enhanced the user experience, making the reports more engaging and accessible.
The result
The final deliverables were a set of well-designed, interactive PDFs that maintained a strong, consistent brand presence. In addition, the template provided Linklaters with a tool that could be easily adapted for subsequent editions, reducing the time and cost of future report production. This ensured that the outlook series was not only polished and professional but also future-proof, allowing Linklaters to confidently present their expertise in a visually cohesive and user-friendly format.
Ready to streamline your publication process?
At Epigram, we specialise in creating tailored design solutions that help organisations like yours maintain consistency and improve efficiency. Whether you’re looking to revamp your current content strategy or need a fresh approach to multi-document campaigns, we’re here to help. Contact us today to discover how we can transform your reports, publications, and marketing materials into powerful tools for communication and growth – we would love to chat.
