Empowering a global law firm with bespoke animated avatars for the gaming industry – Epigram case study
Client Overview
A prestigious global law firm, aiming to establish a stronger presence in the rapidly growing gaming industry, approached Epigram with a unique challenge. The firm sought to enhance its digital presence by creating animated avatars that would not only reflect its deep understanding of the gaming sector but also embody the individual personalities of its team members. These avatars were to be featured across the firm’s social media platforms and personal profiles.
The Challenge
The firm required a series of custom animated avatars that captured the diverse visual styles found in the gaming industry, ranging from superhero themes to fantasy elements. They had specific constraints: a strict budget and a tight deadline. The avatars needed to be visually compelling, true to the likenesses of the individuals they represented, and versatile enough for use across multiple digital platforms. Although all different in genre, they also needed to work together with the firm’s visual identity.
Our Solution: AI-Driven Avatar creation with creative expertise
To meet the law firm’s needs, we proposed the use of AI software to support with the creation of avatars. This approach provided several key advantages:
- Efficiency: Utilising AI-driven design allowed us to produce high-quality, personalised avatars quickly, ensuring that we met the client’s deadline without compromising on the level of detail and quality.
- Cost-effectiveness: AI technology enabled us to work within the client’s budget, delivering avatars that matched the quality of traditional hand-illustrated designs at a fraction of the cost. This was particularly important given the large number of avatars required.
- Versatility in style: The flexibility of AI tools allowed us to experiment with and refine various gaming styles, from superhero aesthetics to fantasy themes. This enabled us to work closely with the client to select the most suitable styles for each team member, ensuring a cohesive yet diverse visual identity across all avatars.
- Customisation and likeness: While AI software offered a high degree of customisation, ensuring that each avatar maintained a strong resemblance to the individual it represented, our creative expertise played a crucial role. The Epigram team carefully reviewed and edited the AI-generated avatars, making nuanced adjustments to enhance the accuracy of the likenesses and align them with the firm’s branding. This step was essential to preserving the personal identity of the firm’s team members while embracing the creative and dynamic styles of the gaming industry.
- Scalability: The use of AI made it possible to scale the project efficiently, allowing us to create multiple avatars in a short period without sacrificing quality or consistency.
Collaborative Process
Throughout the project, we maintained a close collaboration with the law firm. We didn’t just rely on AI to generate the avatars; our creative team was deeply involved in the process, adding value at every step. Together with the client, we explored different artistic styles, making adjustments to ensure that each avatar not only fit within the chosen gaming theme but also accurately reflected the individual’s features and personality. Regular updates and iterative feedback ensured that the final products were perfectly aligned with the client’s expectations.
Final Outcome
The final avatars were a perfect blend of creativity, personalisation, and professional expertise. The law firm was extremely pleased with the designs, which were immediately put to use across their social media channels and individual profiles. The avatars not only enhanced the firm’s digital presence but also showcased their innovative approach and deep understanding of the global gaming industry.
Benefits of embracing AI in design
- Rapid prototyping and iteration: AI allows for quick adjustments and iterations by our experienced designers, enabling more creative exploration and refinement within shorter timeframes.
- Cost savings: AI-driven initial outputs with designer-led customisation results in lower production costs while still delivering high-quality outputs.
- Consistency across designs: AI tools ensure consistency in style and quality across multiple designs, which is especially beneficial for large-scale projects.
- Enhanced creativity: By automating repetitive tasks, AI frees up designers to focus on more creative aspects of the project, leading to more innovative and impactful results.
To demonstrate our commitment to the creative process, the Epigram team created their own AI avatars, each infused with their unique personalities, showcasing the cutting-edge capabilities of personalised AI technology when paired with expert creative direction.
Are you ready to elevate your brand’s digital presence with cutting-edge AI-driven designs? Contact Epigram today to discuss how we can help bring your vision to life with bespoke avatars or other innovative digital solutions tailored to your industry. Let’s create something extraordinary together!
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