Addleshaw Goddard Responsible Business Report 2024 – Epigram case study
Client: Addleshaw Goddard
Project: Responsible Business Report 2024
The Brief
Addleshaw Goddard wanted a digital report to showcase their 2024 Responsible Business initiatives in a way that felt fresh, engaging, and reflective of their values. They needed to highlight their work in inclusion, diversity, CSR, and environmental sustainability—and make it resonate with clients, employees, and stakeholders alike.
How we made it happen
Exploring interactive design with Ceros and Interactive PDF
We explored an interactive, digital-first report using Ceros, a powerful online platform for creating dynamic content without a single line of code. With Ceros, we designed an engaging experience filled with clickable menus, animations, and seamless navigation, making it easy for users to explore the report in an engaging way.
We also explored how an interactive PDF would work, which would enable the user to engage with the content in a format everyone is familiar with.
Bringing stories to life with video
To add an extra layer of connection, we shot and edited videos to feature throughout the report. These videos put the spotlight on real stories and initiatives, giving a personal and authentic look at how Addleshaw Goddard approaches responsible business. They added a sense of humanity and relatability that words alone can’t achieve.
A visual experience that stands out
The design was all about blending professionalism with creativity. We used:
- Photography to highlight real people and initiatives in action, keeping it relatable and authentic.
- Illustrations to bring a fresh, creative touch, making complex topics approachable.
- Icons to guide readers visually and make the content easy to navigate.
These elements worked together to create a polished, modern look that stayed true to Addleshaw Goddard’s brand while adding personality and warmth.
The result
The final report was interactive, engaging, and visually exciting—exactly what Addleshaw Goddard needed to showcase their Responsible Business story. With videos to bring their initiatives to life and a design that balanced creativity with professionalism, the report stood out as an innovative, forward-thinking piece of communication.
Why it worked
- Engagement through interactivity: The clickable design and animations kept readers exploring longer.
- Human connection: Videos and photography helped tell real stories, making the content more relatable.
- Clarity with style: Custom icons and illustrations made the content easy to navigate without feeling too formal.
- Future-focused: The digital format showed Addleshaw Goddard as a progressive, innovative company.
Let’s collaborate
We loved working with Addleshaw Goddard on this project, and we’re all about creating work that makes an impact. If you’re looking to bring your ideas to life in a creative and interactive way, we’d love to chat! Drop us a line and let’s see what we can create together.
Take a look at the report here:
https://www.addleshawgoddard.com/en/about-us/responsible-business/
