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  • Flexible working: the value of head space in legal PR »

    11/12/14 - marketing & bd
    I was told recently I should work from home more often. Just a couple times a month, in order to create a bit of “head space” for myself. Now, I usually have the same reaction you probably do when people are working from home...
    Gavin Collins By Gavin Collins
    from a top 50 AMLAW firm - Assistant director, media and communications
  • Summer slow-down? Use it to your PR advantage »

    18/06/14 - marketing & bd
    The City definitely takes a breather when the sun comes out. The out of office replies pile up in the inbox as everyone around you seems to head off to the south of France for the month.
    Gavin Collins By Gavin Collins
    from a top 50 AMLAW firm - Assistant director, media and communications
  • Why legal PR is like peeling bananas »

    16/05/14 - marketing & bd
    Me? I’m a career PR man. Media focused since I was first allowed in a grown up office. Or at least I was until landing at my current firm, which has forced me to broaden my horizons a little; look beyond the editorial and at least admit the virtues of channels other than the established fourth estate.
    Gavin Collins By Gavin Collins
    from a top 50 AMLAW firm - Assistant director, media and communications
  • Fishing and PR in your law firm »

    10/02/14 - marketing & bd
    You know the one about it being better to teach a man to fish, rather than just giving him some cod? Well, believe it or not, this is an apt lesson for law firms looking to boost their PR.
    Gavin Collins By Gavin Collins
    from a top 50 AMLAW firm - Assistant director, media and communications
  • Keeping the PR plates spinning »

    09/12/13 - marketing & bd
    You’ve heard the phrase ‘overexposure’ right? When celebrities are in the press so much they lose their sparkle and become a rent-a-celeb.
    Gavin Collins By Gavin Collins
    from a top 50 AMLAW firm - Assistant director, media and communications
  • You've got a PR resource, use it »

    30/05/13 - marketing & bd
    If you want something to get media coverage, you have to think about the media when you’re creating it. Remember to flag marketing activities up with the PR team at the early stages.
    Gavin Collins By Gavin Collins
    from a top 50 AMLAW firm - Assistant director, media and communications
  • The rise of the legal PR: law firms know PR's essential, so why are they still not always great at it? »

    28/02/13 - marketing & bd
    The very existence of the legal media specialist is testament to the changes in the sector in the last couple of decades. Today, in London, there’s a crowd of legal PR professionals. There’s constant chatter between law firms and the press, and the ones that take PR seriously reap the benefits. The case for the legal PR professional has been made and, for the most part, it’s been swallowed. But that’s not to say all is well in the world of legal PR...
    Gavin Collins By Gavin Collins
    from a top 50 AMLAW firm - Assistant director, media and communications