Data-driven marketing: essential strategies for supporting law firm growth – find out more with Katchr

“If it’s not backed by data, you’re kind of just throwing things at the wall to see what sticks.” – Rich Dibbins, Founder of Staxton Digital.

Katchr Managing Director Graham Moore interviewed Rich Dibbins, law firm digital marketing expert and Founder of Staxton Digital, to explore essential strategies for law firm growth in 2025. From tackling the challenges of differentiation in a saturated market to leveraging data and AI tools, Rich shares practical insights for law firms looking to stay ahead and drive success through smarter marketing decisions.

Listen to the full podcast here to learn:

  • How law firms can avoid common mistakes when trying to differentiate in a crowded market.
  • Why neglecting client experience could be costing your firm referrals and repeat business.
  • The risks of not integrating emerging AI tools and data into your marketing strategy.
  • How to transform your firm’s marketing into a competitive advantage through data-driven decisions.

Law firm dashboards and analytics transforming your data into an invaluable decision-making tool.