Farrer & Co selects Peppermint for client engagement (CRM) and enterprise relationship management
Peppermint Technology, an innovative global provider of technology solutions tailored to the legal sector and a valued Microsoft partner, is delighted to announce our latest partnership with leading London law firm – Farrer & Co LLP.
Farrer & Co is one of the most prestigious UK law firms. The firm has over 100 partners and advises individuals, families, businesses and other organisations as they navigate complex, cross-border legal challenges.
Farrer & Co has embarked on an ambitious growth programme, selecting Peppermint’s Client Engagement and Enterprise Relationship Management (ERM) as a modern, cloud-based platform to replace its legacy, on-premise CRM solution. Client Engagement provides a secure, centralised space for collaboration and offers fee earners a comprehensive view of their clients. ERM delivers key relationship management features, such as the introduction of who knows who and relationship health and trend indicators. This powerful combination enables deep understanding of client needs and the delivery of more personalised service.
Peppermint’s platform will enable Farrer & Co to manage a wide range of professional relationships at organisation and contact levels, enrich fee earner’s understanding of the internal and external relationships within their contacts’ network, and protect sensitive client information while adhering to legal and ethical standards with robust security and compliance features.
Russ Bell, Senior CE Solutions Specialist at Peppermint, shared “We are excited about the opportunity to partner with Farrer & Co and to support their growth strategy. With a shared commitment to client satisfaction and success, we look forward to helping them achieve sustained growth and excellence.”
Andy Beech, IT Director and Partner at Farrer & Co, stated “Our CRM strategy is critical to developing and managing our firm’s wide range of professional relationships – at the organisational level and at the personal level. Our clients expect a highly personalised service with appropriate levels of security around their data. We believe that Peppermint CE, built upon Microsoft D365, will support business development through increasing brand awareness, building relationships, and growing revenues.”
Anne Tempany, IT Project Team Manager, added “We ran a comprehensive review of the market with expert advice from long standing IT consultant, Neil Cameron, to ensure that we selected the right technology and partner for this key programme. What made Peppermint stand out is their understanding of our market, our requirements as a firm, and their desire to work collaboratively with us. They’re a team that we know we can work with!”
