Accesspoint Media Services talk exploring Web360 to streamline your work and enhance your website
At Accesspoint, we have seen first-hand how experienced SME law firms equipped with the best team of professionals onboard can miss out on great opportunities due to the lack of a well performing website. Now more than ever, it is vital that your online presence is up to par with some of the bigger firms within the UK as it is more likely that potential leads will initially come into contact with your firm through an online process.
Therefore, leaving your website to chance can be a risky game, what clients look for in a legal website is constantly changing and increasingly being influenced by convenience and effectiveness. Every once in a while your firm’s website should carry out a routine check-up, not only to ensure that it is running smoothly with relevant content and no broken links, but also ensure that a good use of integrations are being utilised to guarantee your website is able to draw clients in and keep them engaged.
There is a whole world of web-based integrations at your fingertips and we believe the Web360 package is a perfect place to start! It can instantly provide clients with a modern, convenient, and effective way to stay engaged with the firm as well as provide your firm with an efficient streamlined approach to transform how it works and stand out from competition!
How can it help your firm?
Improve data accuracy – A common problem seen when fee earners must manually transfer data from one source to another is that errors within the data are more likely to occur. As the Web360 package features the website integration feature, it utilises client populated webforms that can be cleverly joined with your firm’s PMS to take the hassle out of manually entering client data into your PMS. This will quickly remove the risk of mistakes as any data sent straight into the PMS will be automatically validated against any existing entities, whilst simultaneously creating a prospect and alerting the relevant fee-earner of the opportunity.
Gain valuable insights – Imagine how much easier and effective investments within the marketing department could be when you know where your money is going! The Web360 package provides just that as it facilitates an extremely useful digital tracking feature for your client’s journey, from clicking on a google advert or Facebook post right through to the completion of their case. This is all captured within your PMS and cross referenced with the cost of acquiring the client – giving your firm tangible insights for ROI and a more in depth look at what marketing channels are driving prospects to your website in the first place!
Gain a competitive edge – As mentioned before demands in client expectations are constantly changing, your firm will need to provide more than a high level of service to stand out and gain a competitive advantage. The Web360 package will not only provide your firm with priceless insights and data accuracy, but will also provide a speedy, convenient, and sleek way for your clients to begin their digital journey with your firm. The package facilitates easy to use web forms that can be completed by the client in order to get their information to your firm faster, this in turn allows a faster response back to the client and ensures they no longer have to wait around. Additionally, your firm can automatically engage with clients whilst increasing cross selling opportunities as the website forensic feature sends an e-shot to clients that visit chosen pages on your website.
