Accesspoint Media Services – Identifying what your client wants from your website
Building and maintaining an effective well-functioning creative website is easier said than done as client expectations and online trends are constantly changing. Knowing whether your website is working in your firm’s favour or not can be tricky, which is why at Accesspoint we encourage firms to make regular checks to ensure that their website is performing at its best.
What your clients look out for
Speed – Is the very first thing a client experiences, so check its load speed.
Easy to use navigation – Remember every click counts as new visitors can lose interest and explore other websites if your website is tricky to navigate. Make sure key information such as services, contact information, case studies etc. is easy to access for potential clients.
Clean layout – A webpage with too many things happening at once can be chaotic and overwhelming for a potential client looking for help. Intelligent tabs, headlines, branding and web design can ensure your firm’s message and services are well covered whilst also being aesthetically pleasing.
Effective content – Effective website content is vital, your wider audience won’t always search for complex legal terms in search engines and can lose interest if they don’t understand what a firm is trying to say on their website- find a balance between showing your expertise and appealing to your wider audience. Keep the tone of voice simple!
Good use of web forms – Your website can be a valuable tool in collecting essential information from visitors. Incorporating web forms onto your site will allow you to quickly follow up with potential leads and effectively establish contact with them remotely.
Simple payments – Potential clients and existing clients are always looking for ways to improve their legal journey and make it as simple as possible. Payment portals are a step in the right direction for any firm, as they allow your clients to pay for initial consultation fees or ongoing case fees with ease.
Testimonials – Adding case studies and testimonials to your website is a great marketing tool, it will show potential clients that your firm is a trustworthy source that is capable, of handling a variety of cases and more importantly theirs.
Our team of legal marketing specialists and web design experts understand the importance of providing a modern, innovative online presence for your firm. Consider designing a brand new site or adding upgrades to existing sites to get the most out of your website and attract a wealth of new clients.
For more information visit https://accesspoint.media/website-solutions/
